Last week, one of the most captivating events took place in Oporto. The Luxury Design and Craftsmanship summit, organized by Covet Group and Brhands Foundation was able to succeed in its noble mission of developing design and craftsmanship through a series of open talks with influential individuals from the industry as well as live showcases of artisans showing the prestige of ancient arts and crafts. The Multiusos Pavilion in Gondomar, Oporto completely lighted up to the sound of the work of the most creative minds, designers and makers. Today, Luxury Bathrooms will show you some of the best moments from this imperative gathering.
Some of the important arts on display during the live showcase were the art of filigree, ceramic, embroidery, tile painting, arraiolos, leaf gilding, wooden patchwork and metalworking. Each one had a dedicated space that was cherished by both the master artisans and the curious audience, eager to learn more about these traditional techniques.
The event was comprised of three extremely vital sessions, “The Value of Craftsmanship for the Luxury World”, “Design as Driving Force for Local Craftsmanship” and “Luxury Branding: Behind the Scenes Story”. Now, Luxury Bathrooms will be procceding to talk a bit about each one of them.
The first one was all about showcasing the meaning of exclusivity and authenticity within the industry as well as exploring all options regarding the future of craftsmanship. It was moderated by the CEO of Covet Group, Amândio Pereira and counted with the presence of keynote speakers, such as Nicole Segundo, Michelangelo Foundation’s network developer for Portugal; Fátima Santos, the general secretary of AORP (Associação de Ourivesaria e Relojoaria Portuguesa); Luís Onofre, Portuguese designer of luxury handmade shoes and António Moura, a business developer in the luxury field.
The second talk was moderated by Fernando Caetano, open media director and edition of Essential magazines and its main purpose was to show everyone that the future of luxury design lies in the hands of craftsmen and women. The outstanding panel was composed of Serena Confalonieri and Francesca Merciani, from Doppia Firma; Luís Sanches and João Branco, founders and creative directors of Storytailors, a concept store for women’s clothing; Alda Tómas, a Designer from the renowned porcelain factory, Vista Alegre, who also brought to the stage one of their most skilled designers, Evelyn Tannus; and Toni Grilo, an utterly proficient product designer.
Lastly, the event concluded with the spectacular session of luxury branding which highlighted the design, marketing and creative process behind some of the best luxury brands in Portugal. The exceptional session was moderated by Mónica Seabra-Mendes, the head of the Luxury Management Programme of the Lisbon Catholic University and included the following speakers: Carlos Santos, head of Carlos Santos Shoes, one of the greatest brands of men’s luxury footwear; Jorge Martins from the emerging RomBoats; Marco Costa, creative director and CEO of luxury furniture brand, Boca do Lobo; and Carla Graça, Vista Alegre’s marketing manager.
The summit’s mission of showing design and craftsmanship in another perspective was a complete triumph, aiming to inspire individuals to keep traditions alive while also adding their own contemporary touch as well as being involved in such a vital industry. Its second instalment has already been scheduled and, this time around, the luxury design and craftsmanship summit will take place in January 2019, in Paris, which in fact it will occur during the same time of the prestigious lifestyle and design event, Maison et Objet. So don’t waste this opportunity to participate in a crucial moment for the industry as well as visiting the stunning City of Lights.
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